Why a crowdfunding video is essential for your campaign

If you are going to be producing a crowd funding campaign one of the most essential elements to ensuring success on the platform is using a quality crowdfunding video. Crowd funding campaigns are able to generate tens of billions of dollars in revenue for great ideas worldwide on the likes of gofundme, Kickstarter and Indiegogo. As part of this model, you really have to sell your brand, your product idea and more to your customers. Here are some of the top reasons why your crowd funding campaign needs a video:

Video tells your story like text can’t:

Crowd funding campaigns that have video succeeded a rate of 50% versus the promising campaigns that only have text. Text based campaigns have a success rate of under 30% and this means that reports that include video are usually around four times more successful than campaigns that don’t have a video production.

It can tell a story quick:

A high-quality crowdfunding video produced with a video production company in Liverpool can tell your story very quickly. Rather than using a wall of text you’ll be able to create a fast elevator pitch that could be used for telling the story of your brand, showcasing your product or showing off more about what you were planning on doing with your campaign funding. You can tell a full story about your brand in just a minute and this leaves people interested without having to stay on the page for a long period of time.

They can feel the vibe:

It’s not easy to get the ambiance right when you are producing text content. It gets easier for you to show off the vibe of your brand when you are training yourself on video. You can showcase the value of your brand and demonstrate your brand in the best light over video content.

If you’re interested in getting professional video production in Liverpool for your online crowd funding campaign, contact us today to learn more.