TV Advertising

Why optimise your video?

  • Nothing lands a new idea with more power and impact than TV.
  • Whether that idea is to get people to try your new product, or to begin a journey of discovery to research before buying it, TV has an unassailable ability to drive both.
  • TV is exciting, emotional, engaging and has the ability to bring a brand to life. The average viewer watches over 3 hours 30 minutes each day, giving you the chance to build scale.
  • When your TV ad appears in world class shows, people will remember it and because of that it is typically twice as effective* as the next best performing medium.
  • AdSmart from Sky makes it more accessible than ever before – meaning businesses of all shapes and sizes can benefit from the unrivalled impact of TV.
  • So, if you’ve never used TV before or never made a TV ad, this website is here help you every step of the way.
  • AdSmart is the revolutionary approach to TV advertising from Sky which levels the playing field, so businesses of all shapes and sizes can benefit from the unrivalled power of TV.
  • With AdSmart, different ads can be shown to different households watching the same programme. This means brands and businesses like yours can now advertise on some of the nation’s favourite channels, but only to households and audiences relevant to you.
  • Before AdSmart, TV advertising was mostly mass market and usually required a big investment. AdSmart’s controllability and precision radically reduces the outlay required, making TV advertising possible for almost any business. In fact, more than 70% of advertisers using AdSmart are new to TV or Sky.

Is AdSmart right for you?

  • You want to use the most effective form of advertising to grow your business
  • You want to speak directly to your relevant audience
  • You want to restrict your advertising to a specific region, city or even postcode
  • You want to increase sales and/or brand awareness
  • You want to stand out against competitors
  • You want your brand to be seen in a premium/talked about environment
  • You only want to pay when your ad is seen, rather than just a few seconds

AdSmart allows you to pick your ideal audience from hundreds of segments so you can be sure only the right households are seeing your ad at the right cost for you.

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