Faq

Paul Furlong 0:00
Hi, I'm Paul Furlong, founder and creative director here at Opus Media, and I often get asked, “How much does it cost to have a corporate animation produced for a company?” And this can depend, I don't mean to sound obtuse, but it can depend on the style of the animation, or the length of the animation. So my suggestion would be; go out and find a couple of animations that you really like and send them in, we'd be happy to give you a free quote based on those kinds of style of animations that you like. We can do really inexpensive animations if they're quite short and they're not particularly complicated in terms of the number of moving parts in the animation. But at the same time, it's going to be quite a long animation, and there's loads of moving parts then it can become a little bit more expensive. So go and have a look, see what you like, send it in. Either give us a call, send an email, stick it on the contact form on the website, be happy to have a quick chat with you to see if it fits within your budget. Hope to hear from you soon.

[Outro music 0:56-1:03]

Paul Furlong 0:00
Hi, I'm Paul Furlong, founder and creative director here at Opus Media and I get asked all the time, “How much does it cost for a corporate photoshoot?” Now that does depend, we do have a set rate for the day, but you might only need us for an hour, or you might need us for five days. You might also need us to bring in makeup artists, you might need a set built, or it might be really something simple like a case of three headshots which is going to take no time at all. So your best bet is to send a quick message, stick an email, give us a call at the office, send us a quick message on the contact form on the website. We'll be more than happy to give you a free quote based on what it is that you require. So, look forward to hearing from you soon.

Paul Furlong 0:00
Hi, I'm Paul Furlong founder and creative director at Opus Media. I often get asked, “How long should a corporate video be?” Now, there's the standard wisdom and I subscribe to this; that a corporate video, if it's advertising something, if the aim is to attract many, many customers, then it should be no longer than 90 seconds. 60 seconds if you can, and if it's going out on social media, on Tik-Tok, or something like that, then 15 seconds is absolutely the maximum length that it should be. And what we'll do at Opus with any kind of video project is we'll shoot for 90 seconds, that's kind of the aim, and then we'll cut it down so that it can go out across various social media platforms, and we'll format it in different aspect ratios so that it fits well within those platforms as well. But the other side of the coin is when you really want to make a long video, and this is when you want to qualify your leads.

Paul Furlong 0:51 So if you're going to put together a qualifying funnel where you're going to start to qualify out your leads, then you want to make about a 10-minute video, where they're going to have to watch till the end of it to get through to the next part of the funnel. And if that's the case, then you want it to be long because you want to weed out about 80% of the people who watch it because they're not going to watch to the end, or 20% of people will watch till the end and make it through to the next part of the funnel. So the short answer to the question is 60 to 90 seconds with shorter cuts to go on social media. But sometimes, depending on what the outcome is that you want, it might go for eight to 10 minutes. If you want to have a chat with us about creating some video content for you, then please do get in touch. You can call the office, you can drop us an email, or you can fill out the contact form on our website. I look forward to hearing from you soon.

Paul Furlong 0:00
Hi, I'm Paul Furlong, founder and creative director here at Opus Media. I often get asked, “How long does it take to create a corporate video?” Now, typically, from day one of filming, we'll have the first draft back to you for feedback within two weeks. Now, if there is a requirement for it to be done quicker than that, then, of course, we can discuss that. What we need to take into account though, is that before shooting, we do need to have a little bit of prep time. We have turned videos around from the moment that the client contacted us to delivery in three days, that has happened. But typically, let's say a week of prep, one day to film, two weeks of post-production until you get your first draft for you to be able to give us feedback. And then -- well that's down to you then -- how long it takes for you to give us feedback will determine how long it takes for you to get your final, and if you're quick with your feedback, you'll get the final draft very, very quickly. If it takes you six months to give us feedback, well that’s then on you. So if you're looking to get your corporate video project complete, please do get in touch. You can either give us a call at the office, drop us an email, or fill out the contact form on our website. I look forward to hearing from you soon.

Paul Furlong 0:00
Hi, I'm Paul Furlong, founder and creative director here at Opus Media, and I often get asked how much input does the client need to give us on any of the creative projects that we take on. What I'd say is it’s a very collaborative process. But at the same time, we have had clients in the past that have said, “This is the output we want, go away and come back when it's finished.” And sometimes we've had clients who've said, “We want to be in total control of this, we're going to be the producers, you just, basically, operate the cameras and the sound.” What we like best is when it's a collaborative two-way process so that we can work together to get the best outcome. So if that's something that you like to sound off, either collaborative, ideal, or you're looking for someone who can just come in and, basically, be the production team, or you want a team that can take your outcome and run with it, then please do get in touch. You can do that by calling the office, dropping us an email, filling out the contact form on the website. Be great to have a conversation.

[Outro music 0:59-1:06]

Paul Furlong 0:00
Hi, I'm Paul Furlong, founder and creative director here at Opus Media. I often get asked what the production process looks like. So it's really quite straightforward. We plan it, we do pre-production, we do production, and then we do post-production. It's really that simple. In terms of pre-production, that's a collaborative process between you and us. So we will make sure that we work out your outcomes first of all, it's no point shooting anything unless we know what you hope to achieve from it. Then we'll do any kind of question preparation. If it's a testimonial film, we’ll do scriptwriting. If it's a kind of a more corporatey, kind of, advert type film, we'll make sure that we've got all that right. It's not just us taking it off you and disappear and then produce something that you're not going to be happy with, and it's not just dumping it all on you. It's collaborative, making sure that we're all happy, then we'll shoot it. We’ll make sure that it's done in the way that you are happy with. We're not going to take up tons of room. We're not going to come into your office and completely take over. If we need to hire a studio like we're in here, then we'll make sure that sorted, make sure that you are happy with everything.

Paul Furlong 01:00
It’s got to be collaborative, it's got to be something that every single stakeholder is happy with. Then we'll go our way and we'll do post-production on it. Typically, it takes about two weeks for post-production, but as we say in our guarantees, we guarantee that we will hit our deadlines provided you hit yours. And then we'll send it over to you for amends. If you need to tweak something, if you're not happy with the music, or you want to tweak part of the, maybe, one of the transitions, or the order of the shots aren't quite right, then you can tell us. And, again, one of our guarantees is we will make sure that you are 100% happy with your content. So, if we need to do 100 sets of amends, we will do 100 sets of amends. Typically it’s usually one, but we will do as many as you need to make sure that you get what you want. So it's that simple; planning, pre-production, production, post-production, end of story. And then, we'll make sure that it gets served out using all of the technology available to us, and we'll talk to you about that during the pre-production process. If that sounds like a simple enough process for you, then please do get in touch. You can get in touch either by giving the office a call, dropping us an email, or filling out the contact form on our website. Look forward to hearing from you soon.

Paul Furlong 0:00
Hi, I'm Paul Furlong, founder and creative director here at Opus Media, and I often get asked about graphics and branding, music and subtitles, and voiceover for video content, we can provide all of that for you. Now, obviously, the graphics often you'll have in house, but if you can provide that to us, then we can add that into the video to make sure that it matches your brand guidelines. If you don't have that, we can provide that for you, we can create that for you. Voiceovers and music, we've got a whole library of music that we can source some music for you to make sure that it matches, we can even have it composed for you should that fit within your budget. We have a bank of voiceover artists that we work with regularly in order to be able to provide voiceover for you. And in terms of subtitles, and yes, we can provide that for you. We can provide that so that it's layered on to the video, or we can provide it in a subtitle file so that you can choose where it goes when it goes out across all of your platforms. So, if you want to have a further conversation about all your video needs, then please do get in touch. You can call the office, you can drop us an email, or you can fill out the contact form on our website.

Paul Furlong 0:00
Hi, I'm Paul Furlong, founder and creative director here at Opus Media, and I'd love to tell you a little bit about what makes us stand out from our market in order to be able to help you better than anybody else out there today. So first of all, our team have reams of film, television, and corporate experience. From Star Wars, My Million Pound Menu, through its corporate experience for the likes of Subway, Formula 1, Barnardo’s, so you know that the content we're going to produce for you is going to be world-class. As well as a world-class team that we've got here at Opus, we also, as you'd expect, use world-class equipment. That's the same equipment that's used on the likes of Star Wars, and Million Pound Menu. So, again, you know that the quality of the content that we're going to create for you, be it a film, animation or, photography is going to be world-class. It's all well and good, isn't it? Having the best-looking content. The highest quality content. But if the content doesn't engage with your target audience, then it’s kind of wasted, it's kind of a vanity project.

Paul Furlong 1:01
But what we have here at Opus is we have storytelling experience, and we have top-quality world-class storytelling experience. A couple of years ago, I wrote a book called ‘Rule the World,’ and since then it's gone on to become an international bestseller. And so all of the storytelling that we use here at Opus in order to engage your target market is tried, it's tested, and it's exclusive to Opus. It's gone from years of research, years of time that I've spent in film and television, years of time that I've spent hosting a storytelling podcast, and years of research that's gone into this book that is now shared around the world and used by some of the top universities, some of the top filmmakers, some of the top corporates around the world to make sure that their storytelling is the best that can possibly be for their clients, and it originated here, at Opus. So you know that the storytelling that’s going to be involved in your filmmaking, in your photography, or your animation, it's going to be the best that can possibly be to deliver you the results that you need for your organization.

Paul Furlong 2:05
On top of world-class content, on top of world-class storytelling, it's no good if nobody sees the content is it? So we use the best tools available out there to make sure that we can serve your content directly to your target market. So whether that's Sky AdSmart, whether that's Wistia, whether it's Google AdWords, or a whole host of social media. So that we can serve your content directly to your target market where their eyeballs are, so that you can attract the right audience directly to you, so that your audience can grow. On top of all of this, our customers love us. And we know this because we serve every single customer we've got, and we've got five-star reviews across Google. We know that our customers love how friendly well. We know that our customers appreciate how clear our communication with them is. And we know that they love how straightforward and simple our process is. So if you'd like to know any more, please do get in touch. You can drop us an email, you can give us a ring, or you can complete the contact form on our website. I look forward to being in contact with you soon.

Paul Furlong 0:00
Hi there, I'm Paul Furlong, founder, and CEO of Opus Media, and today I would love to talk to you about our vision, our mission, and our values here at Opus media. Our vision at Opus media is to attract, connect, and engage through powerful and emotive visual storytelling. Opus media is a team of world-class videographers, animators, and photographers who work with the best film photography and animation equipment that the world has to offer. And we connect with our audiences through clear and creative visual storytelling. We use the latest technology and analytics to be able to serve our content directly to our audience so that they engage directly with us and with our clients. We then test and measure everything to maximize our clients' return on investment. We deliver results rrather than just create pretty pictures, although we do do that too. Our relationship with our clients is legendary.

Paul Furlong 0:57
We love working with our clients, whether they're small, medium, or large, and we particularly love clients who are looking to grow, who are keen to protect their credibility, and particularly when they're forward-thinking. Our clients are selected based on attitude rather than just size and we don't work with assholes. Our clients love to deal with us because they get the power of strategically distributed content, be that video, animation, or photography. Opus media offer the most strategically story-centered option on the market today. We will help our clients to attract, connect and engage their clients to help their organizations to grow.

Paul Furlong 0:00
Growing up, my brother Daniel and I would play make-believe for hours on end. This was mostly because my parents had moved us out of a very rough part of the city to give us more opportunities, but in doing so, it meant that there was very little cash available. My mom was working five jobs, my dad was working two, and all this cash went on putting a roof over our head, and putting food on the table. In fact, in some rooms, there was no furnishings, there was no carpet on the floor in some rooms, and it meant that there was certainly no money for toys for Daniel and I to play with. And this meant that our playtime consisted entirely of make-believe. So we would, maybe, get a scarf from mom's drawer, and some sticks off a tree from outside, and this would be our playtime. We'd play pirates with the scarf and the sticks, we’d, maybe, get some toilet roll tubes and a cereal box and that would be deep-sea divers, and it was brilliant. So, from a very young age, I've been playing storytelling. As we got a little bit older, before we went to bed every night, dad would read us stories from his childhood, from books that he'd kept, rather than the new books that we couldn't afford to buy.

Paul Furlong 1:05
So these stories; [Inaudible 1:07] Lord of the Rings, they would start to make their way into our make-believe play. And then on occasion, if there was a bit of spare cash in the house, mum and dad would take us to do what they loved to do when they were dating before we came along, they would take us to the cinema. And this was such an unusual experience for us, it was such a magnificent experience, getting to see a story play out on such a big screen. I absolutely loved it. And it didn't matter what the film was, but when it finished, apparently, I would just burst into floods of tears because the experience had finished. I loved it that much. And then about the age of 11, my mom and dad sat me down and they showed me a film that would change my life forever, and I hope you've seen it because I absolutely adore this film. They showed me the film; Edward Scissorhands. And it was at this point that I said to myself, “I am going to make films for a living, I'm going to tell stories on the screen for a living.”

Paul Furlong 2:02 And it wasn't just the story of this film. It is a magnificent story, but it's a very simple story. But what it was for me was how all the parts came together to tell the story. How the music helped to tell the story, how the costume design helped to tell the story, how the production design and the sets helped to tell the story. The film was greater than the sum of all its parts. And so from that point on, I would tell anyone who would listen I was going to make films for a living. Back then we didn't have internet in our house, we had Encarta. So I went onto Encarta and I found out how to make a film as best as you could use an Encarta as an 11-year-old boy. So I knew what a gaffer did, I knew what a best boy did. And for the next four years, I told everybody who would listen that I was going to make films for a living, I obsessed about it. And then when I was 15, I remember very distinctly, my parents being good parents suggested to me that, perhaps, a career in films wasn't the best option. That, perhaps, using the scientific abilities that I had been blessed with was, perhaps, the way that I should go.

Paul Furlong 3:12 No one in my family had been to uni at that stage and I had the opportunity to be able to do that, perhaps, film wasn't a proper job and a scientific job might be better suited to me. And I know that they were doing that for the right reasons, I know they had my best interests at heart, but that absolutely crushed me. That really hurt. But, being a 15-year-old boy and having parents who were always right, I did that. So I put my dreams aside to make film and I studied my A-levels in science, and I went off to Newcastle University to study physiology. So if any of you need any help discovering how the function of how any of your organs relates to its structure, please drop me an email. What I discovered was that I didn't really like physiological science, I was sick and tired of staring down a microscope for 30 hours a week.

Paul Furlong 4:04 So, in the second summer of university, I got all my friends together back home and we made a short film it was called ‘Perfecting Loneliness.’ We had no idea what we were doing, but it was the best experience I'd ever had in my life up until that date, and it still ranks in my top five aside from getting married and having my kids. It was amazing. And then I went back to uni, I finished my degree, I made another short film the next summer, and then I walked straight into a job in television, and I loved it. And I now have 54 episodes of TV to my name. I've had a film at the Cannes Film Festival. I've had a film that went on to win Rural Television Award for Best Film. We've got some more films that we're making over the next couple of years. It’s great. And of course, I've got Opus as well and we've worked with the likes of Subway, we've worked with the likes of Formula 1, and it's just amazing. I absolutely love it. And so that's the story of Opus and a number of companies that we've been able to help because of that initial love of storytelling, of me playing with Daniel, my brother, right at a very early age has just been amazing. And being able to help these clients, help these companies to grow to attract the right kind of client all because Daniel and I grabbed that stick and grabbed that scarf and that toilet roll tube, and that cereal box. It has just been brilliant. I absolutely love what I do. So if you love what you've heard here, and you think that storytelling is the right way to be able to attract the right clients for you, then please do get in touch. You can drop us an email, you can call the office and fill out the contact form on the website. We'd love to be able to help you. We’d love to hear from you, so please, do get in touch.