The benefits of video marketing are myriad. Here are just a few of them.
1. Boost conversions and sales
Adding a video on your landing page can increase conversions by 80%. Studies also show that 74% of users who watched a video about a product subsequently bought it.
2. More ROI than any other type of marketing
70% of marketing professionals report video converts better than any other mediums.
3. Build trust
Trust is the foundation of conversions and sales. And building trust should be a goal on its own. Video does this by engaging us and igniting emotions.
4. Look great
First impressions count. Looking great for your potential customers will help your customers feel confidence in you and your business and take you more seriously.
5. Climb the Google rankings
You’re 53 times more likely show up first on Google.com if you have a video embedded on your website.
6. Appeal to mobile users
90% of consumers watch videos on their mobile. And YouTube reports mobile video consumption rises 100% every year.
7. Explain everything quickly
98% of users say they’ve watched an explainer video to learn more about a product or service.
8. You will engage even the laziest buyers
Video is easy to consume. The modern customer wants to see your product or service in action. Video marketing captures a wide audience, and it works on many levels.
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