Why Storytelling is So Powerful?

This book is a comprehensive guide to move others in the direction you want them to go.

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About Paul Furlong

As a small child, Paul Furlong would play make believe endlessly with his younger brother, Daniel. His parents had moved out of a rough part of the city to somewhere where they felt that they could give him more opportunities, but in doing so had stretched themselves financially to the point where his Mum was working five jobs and his Dad was working two. Because all the wages were spent on barely surviving, he and his brother had no toys to play with and would therefore make up stories and then act them out for hours on end.


As finances eased slightly, Paul’s parents introduced him to cinema and that childhood love of storytelling grew, so that now, as a “grown-up”, Paul tells stories in the form of films; television programmes for BBC, ITV & Channel4; and for his company, Opus Media’s, corporate clients through TV advertising, online video and photography. These clients include Subway, Formula One, The National Lottery, NHS and The National Grid, to name but a few.


Paul is a global authority on corporate storytelling having combined his storytelling knowledge and experience from the film and TV industry with his sales and marketing expertise and know-how from his corporate work. He is the author of Rule the World: Master the Power of Storytelling to Inspire, Influence and Succeed and regularly gives public and corporate seminars and conducts live and virtual training programs on storytelling around the world. He has shared his insights on numerous podcasts and various publications including Entrepreneur. Paul is an RTS award-winning producer, is a member of PACT, the RTS and is a founding member and sits on the board of the Producer’s Collective.


In Paul’s spare time, you’ll see him running around the wilds of the beach, chasing after his two daughters; trying to remain philosophical about Everton’s season finishing after the third round of the FA Cup every year and watching foreign movies at the cinema with his wife,Amy.

Hero Analysis

When clients are looking for someone who offers what you do, what are they interested in? What benefits you can offer to them. What they will get by working with you rather than by working with your competition. Putting it bluntly, they are not particularly interested in how big your offices are, when you were founded and what awards you have won if they are not going to get the results and outcomes that they want after working with you.


The way that you can demonstrate this is by making your clients the hero in all your stories and copy throughout all your collateral, online and offline, and in the stories you tell internally.


And we can help you with this. We can make sure that the stories and copy throughout your entire organisation makes your clients the hero so that you win more customers who spend more money with you, more often.


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Story Consultation

If you would like to take your storytelling ability to the next level to further inspire, influence and succeed, or you would simply like to delve further into the principles of the book, Paul will work with you and/or your company and lead customised workshops for your team. During the workshop, which can be booked in blocks of four or eight 1-hour sessions, you will learn frameworks that can be used to create a bank of stories that can be used and repeated throughout your business to help you to connect on a deeper level with your teams, prospects and clients, grow your business and move others in the direction you want them to go.

Get in touch for more information


block of 4 1hr sessions, block of 8 1hr sessions


block of 4 1hr sessions, block of 8 1hr Vsessions

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