Prior preparation prevents poor performance. A goal without a plan is just a wish. Success is where preparation and opportunity meet. You get the point.
Preparation is key to success in anything, and particularly applies to video production. Too many video production projects start part way through the process – usually with the style of video a company wants – without ever thinking through the steps that come before and after. If the project isn’t properly planned out, it will most likely fail. What do I mean by fail? Well, videos cost time and money, and you want to see a return on that. And while a smash hit video can’t be guaranteed, there are plenty of things you can do to give your video the best chance of producing a return on your investment.